Broadcasting Terms


B-Roll: video that is shot for a TV news story and used to visualize the script the reporter/anchor has written.

Bumpers: small teases (with or without audio/video) that come at the end of one newscast segment often previewing what is coming up in the rest of the newscast.

Kicker: An offbeat or humorous story that typically is used to mark the end of the news segment and the beginning of the sports/weather segment. The kicker can also be used to end a newscast.

Lower Third: Portion of screen of regular broadcast reserved for textual and static visual content; i.e., news ticker, time, title of segment, title of program, channel bug, etc. Upper third has sometimes been used alongside lower third.

News Package: A report from a correspondent that contains a sound bite inserted between the introduction and the epilogue

Pan: A camera movement that involves a horizontal change from left to right or right to left.

Rundown: A chronological outline or order of stories or segments to be used in a newscast. This is the producer’s blueprint for the newscast.

Stand-up: part of package with reporter on screen reading/presenting information.

Voice over: A TV news story during which a news anchor or reporter reads a script live as video is played.

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